Definition of the marketing and design strategy to promote the app, including brand creation, mobile application design and social media activation.

Our work

Thumbeo is a mobile application for ridesharing.  By working together with the client, we have defined the marketing and design strategy that supports the app. In order to reach a young audience open to new experiences, we have developed a concept which turns Thumbeo into a young and irreverent brand linked to the world of sharing and where each trip is also an experience.

 

BRAND DEVELOPMENT

Thumbeo is a mobile application for ridesharing.  By working together with the client, we have defined the marketing and design strategy that supports the app. In order to reach a young audience open to new experiences, we have developed a concept which turns Thumbeo into a young and irreverent brand linked to the world of sharing and where each trip is also an experience.

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MOBILE APPLICATION DESIGN

Thumbeo is a mobile application for ridesharing.  By working together with the client, we have defined the marketing and design strategy that supports the app. In order to reach a young audience open to new experiences, we have developed a concept which turns Thumbeo into a young and irreverent brand linked to the world of sharing and where each trip is also an experience.

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SOCIAL MEDIA ACTIVATION

The pages and the visual elements were created for the major social networks – Facebook, LinkedIn, Google+, Pinterest and Twitter. An informal and direct language has been adopted for its users. The image is equal to the remaining communication – simple, changeable and appealing.

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